What
Ethos™ is a pioneering platform designed to unite farmers, brands, and consumers in the regenerative agriculture movement. By leveraging a data-driven approach, it provides a comprehensive system for verifying, labeling, and scaling the impacts of regenerative agricultural practices.
Who
Launched by Terra Genesis.
Where & When
Unknown
Why
Ethos™ addresses the critical need for a reliable and transparent impact tracking system within the regenerative agriculture sector.
How
Key principles
- Transparency and Trust: Instills confidence among all stakeholders by offering transparent and verifiable data on regenerative practices and outcomes.
- Collaboration: Encouraging cooperative efforts among farmers, brands, and consumers to scale regenerative agriculture.
- Data-Driven Decision Making: Empowering stakeholders with actionable insights derived from comprehensive data analysis.
Functions
- Regenerative Outcome Verification™: A robust framework for monitoring and reporting the holistic impacts of regenerative agriculture.
- Data Generation and Sharing: For farmers, providing a platform to generate and sell valuable agricultural data and share insights with peers.
- Product Verification and Transparency: For brands, a tool to verify the regenerative origins of products, enhancing consumer trust and market value.
- Consumer Engagement: Educating and engaging consumers on the importance of regenerative practices and providing them with options to purchase verified products.
Business Models
While specific details on the business model were not provided, Ethos™ likely operates on a subscription or service fee model for brands.