What
Additive Catchments is an environmental technology firm offering real-time monitoring and management solutions to support sustainable practices and informed decision-making across sectors. Their flagship product, CMAAS® (Catchment Monitoring as a Service), provides accurate, up-to-date environmental data to government entities, agricultural sectors, insurance companies, infrastructure planners, and food supply chains.
Who
The company collaborates with organizations like Thames Water, Siemens and Atkins Global.
Where & When
Operates in the UK, pilot in development.
Why
Additive Catchments aims to enhance environmental stewardship, promote transparency, and rebuild public trust, particularly in water companies.
How
Key Principles
- Real-Time Monitoring: Utilizing IoT technology for continuous environmental data collection.
- Transparent Reporting: Providing accessible, accurate data to demonstrate environmental impacts and regulatory compliance.
- Community Engagement: Encouraging public participation and trust through Community-Based Participatory Research (CBPR).
- Flood Risk Management: Offering data for managing flood risks and coastal erosion.
- Support for Agriculture: Helping farmers manage environmental impacts and improve sustainable practices.
Functions
The customer application includes:
- River Health Map: A user-friendly interface for monitoring environmental health and submitting observations.
- Personal Environmental Dashboard: Customizable tracking and alerts for environmental conditions.
- Citizen Science: A portal for community-contributed environmental data, fostering active public participation.
- Learning Section: Educational resources and collaborations for different age groups to promote environmental awareness.
- Public Forum and Social Hub: A space for discussions, feedback, and engagement with local environmental groups.
- Virtual Events and Workshops: Online events fostering environmental knowledge and community involvement.
- Real-time Feedback and Reporting System: A mechanism for immediate user feedback and transparent acknowledgment.
- Custom Alerts and Notifications: Personalized system to keep users informed about environmental and community activities.
Business Models
- Subscription Model: Offering data monitoring services to water companies on a ‘data-to-the-desk’ basis.
- Consultancy for LPAs & Developers: Assisting with nutrient neutrality decisions, enabling housing project development.