What
The JCR Club is a collection of 1,000 unique digital collectibles (NFTs), each linked to an acre of Jalama Canyon Ranch. It represents membership in a community dedicated to supporting regenerative agriculture and offers members exclusive access to ranch products.
Who
White Buffalo Land Trust, Sandhi Wines.
Where & When
Jalama Canyon Ranch, present time.
Why
To raise funds and engage a community in supporting the regeneration of Jalama Canyon Ranch while offering exclusive benefits from the ranch’s produce, fostering a sustainable and regenerative agriculture movement.
How
Key Principles
- Supports and funds regenerative agriculture.
- Connects members with the land and its yield.
- Offers tangible benefits through membership.
- Promotes sustainable and ecological farming practices.
Functions
- Provides members with guaranteed allocations of ranch produce like wine and olive oil.
- Hosts member-exclusive perks, events and experiences.
- Engages members in volunteer opportunities for hands-on involvement in regenerative practices.
- Depending on the collectible’s ecological site, members receive specific data, artwork, and related benefits.
Business Models
Membership fees, sales of ranch products, and experiences provide funding for regenerative practices at Jalama Canyon Ranch. Digital collectibles serve as both a membership pass and an innovative funding mechanism.