> A "jobs to be done" is not the same as a [good outcome](https://medium.com/doteveryone/putting-users-first-is-not-the-answer-to-everything-dd05b9f11b5) > Designing and iterating services based on current user needs and behaviours means that they are never being designed for [who isn’t there](https://medium.com/doteveryone/putting-users-first-is-not-the-answer-to-everything-dd05b9f11b5)  ![[Captura de Tela 2022-08-23 às 11.08.03.png]] ![[Captura de Tela 2023-02-14 às 14.14.17.png]] https://stripepartners.substack.com/p/this-months-frame-posthumanism-and New concepts & communities have emerged to address this problem, including: - Society-centred design ([more info](https://societycentered.design/#principles)) - Equity-centred design ([more info](https://crxlab.org/)) - Planet-centred design ([more info](https://planetcentricdesign.com/method-tools/)) - Life-centred design ([more info](https://uxdesign.cc/life-centred-design-96965acdcbf4)) - Feminint Tech Principles ([more info](https://superrr.net/feministtech/))